Why wasn’t Tony Stark in the Meta Super Bowl Commercial? If you’re a Marvel fan like me and my family, it’s impossible not to think of Tony Stark talking to JARVIS when you see the Meta glasses. So when Meta’s Super Bowl ad featured Thor (Chris Hemsworth) and Star-Lord (Chris Pratt) instead, you have to scratch your head. 🤔
But this was no mistake!
Back in 2021, when Meta launched these glasses, I argued in TechCrunch that co-creating with Ray-Ban was a brilliant strategy. Now, I have to applaud them again. Why? Because the key to mainstream adoption of wearable tech isn’t making it feel like it belongs only to a Tony Stark-level genius. Instead, they’re positioning it as something even Chris Hemsworth and Chris Pratt types can wear. If these two lovable lugheads can rock smart glasses, doesn’t that make them feel a little more accessible for everyone else? Love Robert Downey Jr., but this casting choice was a great play by Meta.
And if this is what ‘masculine energy’ means to Zuck—lughead charm over alpha bro—I can live with that
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